Personally, I create all my clients websites on WordPress. But with so many website builders out there, how do you know which one is right for you?
Honestly, it depends on the purpose of your website and your future business goals.
That being said, from all the popular platforms (I’m thinking about the likes of Squarespace, Shopify, Wix, Weebly, etc.) there’s one platform that has proven itself time and time again when it comes down to performance, expandability and ease-of-use.
Yup, I’m talking about WordPress!
WordPress has become the world’s most used content management system (aka CMS or website builder). It powers 30% of all websites and 60% of all websites that use a CMS!
And there’s a good reason for that!
Reasons to create websites on WordPress
There are many good reasons WordPress overshadows any of its competitors.
But going over all of them, would make a pretty boring blog post!
So here are my favourite reasons to use WordPress:
It's free to install
While most website builders require a membership, WordPress.org is completely free!
Obviously, just like with any other platform, you’re going to need a hosting provider but the website builder itself doesn’t cost you anything.
Unlike other platforms where you can’t choose your provider (hosting is included in your membership), you’re free to shop around and choose the provider that suits you best!
Being open-source means that you can edit the source code to customise the functionality or look of your website.
If you’re not tech-savvy, this might not mean much to you as you’ll likely stick to templates and page builders (like Elementor). However, you might require some functionalities that aren’t possible with a plugin and need the help of a developer to add some custom code.
Well, with WordPress this wouldn’t be an issue at all!
It's search engine friendly
Since WordPress started out as being purely a blogging platform, its base setup is built in a way that is optimised for search engines.
Why does this matter?
Because being optimised for search engines means it will be easier to rank higher on popular search engines like Google and Bing.
Due to competition, you’ll still have to pay attention to optimisation best practices, but your website being built on WordPress will give you an advantage right out of the gate compared to other platforms.
It's very adaptable and customisable
With so many plugins available, you can add pretty much any functionality to your website.
So no matter what type of website you want to create, whether it’s a portfolio, blog, webshop, membership platform, course platform or anything else, WordPress can deliver!
It's secure & safe
WordPress is constantly getting new updates, which makes it a very secure and safe platform.
A little sidenote on this one though. WordPress’ popularity also means it’s a target for hackers so it’s important to stay up-to-date with new releases to avoid getting in trouble.
Don’t worry though, just make sure you’ve got a maintenance plan in place and make regular backups and you’ll be alright!
Nowadays, more and more people use their mobiles to visit websites. To make sure your website is still functional and still looks good on these smaller screens, your website needs to be responsive.
WordPress does a lot of this automatically and if you use a page builder to custom build your website, it’s also very easy to make sure your website is mobile friendly as well.
There's lots of sources of support
The fact that WordPress is an open-source program, means you can find loads of support forums online. Got an error message you don’t immediately recognise or not sure how to make a certain functionality work? Just do a quick online search and you’ll always find loads of answers and tutorials from other users.
It supports most multimedia types
WordPress also does very well when it comes to multimedia. It supports most multimedia types, meaning you’re unlikely going to have to convert your files into another file type.
The default file types include
- .png, .gif, . jpg (for images)
- .doc, .xls, .ppt, .pdf (for documents)
- .wav, .mp3 (for audio)
- .mpg, .mp4, .mov, .wmv (for video).
It integrates with many popular third-party platforms
Building a business website and need to connect your website to your email marketing platform or payment gateway?
Since WordPress is such a popular website builder, most platforms will allow you to integrate their platform with your site. Some popular examples are MailChimp and Paypal but there are many others available too!
It has numerous e-commerce solutions
Even if you want to create a webshop, there are numerous e-commerce solutions to choose from. You can even link your website to an existing Shopify site if you already built one there but want to make use of WordPress for the rest of your site.
The most popular option though, is WooCommerce. This plugin adds a webshop functionality to your site and also offers many additional plugins in case you require specific options or settings that aren’t standard. This makes for a hugely versatile option!
You don't have to commit to one hosting provider
As mentioned before, with WordPress you aren’t connected to any particular hosting provider, unlike most other website platforms.
The advantage is that, should you choose to move your website away, you can easily do so. You keep full control of your website and its content.
While some other platforms might seem easier to start with, once your business grows and your website inevitably outgrows that platform, you’re literally stuck. You pay a membership fee to use their services, which means that if you stop paying, you also lose all your content and hard work. Not ideal…
It can be used as a membership service
On WordPress, you can make certain content available for users only. This is a great functionality if you want to create some exclusive content for your members.
No need to use an external platform to host your courses, just host them on your own website and keep traffic coming back to you!
You don't have to learn code if you don't want to
No idea how to use html or css code?
The good news is that with WordPress, you don’t have to! Obviously you can use it to customise your website, but the use of templates and page builders means you can create a beautiful and functional website without having to learn a single line of code!
It keeps improving
Another advantage of WordPress being open-source is that there are always developers working on improving the platform. So if you thought it was great already, it’s only getting better!
All these things make WordPress incredibly powerful, so choosing a website builder is really a no-brainer!
And if you needed another reason to choose WordPress: did you know Beyoncé also uses it for her website?
If you want to know how to create your own functional website on WordPress without needing to learn code, then my upcoming course is for you!
Register for the waiting list and be the first one to know when it’s ready to launch! 🚀
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