Strategy is the path between where you are today (A) and where you want to go (B).
So imagine you’re in one city and want to go to another city, there’s different ways you can get there. The same applies to your business: there’s different strategies to reach your goal.
That being said, let’s dive into your brand so that we can work out what strategy would be the best solution to your problem and your specific business.
You wouldn’t want to design a completely new website, optimise all your elements only to find out at the end of the journey that the name you wanted is not available.
Before even starting to think about designing your (new) website, you need to get clear on the reason why you even need one. Design isn’t just making things look visually appealing, it’s about solving a problem.